Mon premier blog

Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Text book download Content Strategy for the Web English version

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Creating an Effective Content Strategy for Your Website | lynda.com
This lynda.com tutorial walks you through the process of analyzing, planning, and managing different types of content—from blog posts to  The Discipline of Content Strategy · An A List Apart Article
And yet, the web is content. Content is the web. It deserves our time and attention . And that's where content strategy comes in. Content Strategy for the Web: Step 1 by Vertical Measures
Contemporary websites offer more than just information about your company, contact information, and your product offerings. A content strategy  Web content strategy
How Content Strategists Create a Repeatable Web Content Strategy that Produces All the Right Content, as Expected, On Budget, On Time - Every Time. Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… Kristina Halvorson on content strategy | Interview | .net magazine
As more and more content is unleashed onto the web, organisations are Brain Traffic, author of the 2009 book Content Strategy for the Web;  COPE App: Content Strategy for the Web - Kristina Halvorson and
Content Strategy for the Web - Kristina Halvorson and Melissa Rach - ContentStrategy.com. Complete Beginner's Guide to Content Strategy - UX Booth | UX Booth
In this article, we'll take a brief look at Content Strategy—that odd amalgamation of Web Savvy, Information Architecture and editorial process  Sara Wachter-Boettcher: The Emerging Field of Content Strategy
Grids, paragraphs, captions … is it time web content grew up? Which is where content strategy comes in. It's a field you may or may not have  How to Bake Content Strategy into Your Web Design Process
How to Bake Content Strategy into Your Web Design Process. I had a big problem building up my digital agency: organizing content. Content  Content Strategy for the Web By: Kristina Halvorson,Melissa Rach
How can you realize the value of content while planning for its long-term success ? For organizations all over the world, Content Strategy for the Web is the go-to  Content Strategy for the Web, Second Edition > Advance Praise for
Advance Praise for Content Strategy for the Web, Second Edition -

Links:
Free downloads popular books Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life 9781524761172 by Eric Klinenberg
Download free it books Prayer Journey Bible: Notes by Dr. Elmer L. Towns
Descargar Ebook online gratis EL MUNDO EN QUE VIVIMOS: UNA NOVELA CONTRA LA CODICIA en español 9788417743185 ePub de ANTHONY TROLLOPE
Download ebook pdf file Infinity Son by Adam Silvera English version 9780062983787
Ebook downloads for free Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career English version iBook FB2 PDF by Scott Young, James Clear 9780062852687
Amazon book downloads for ipad Mathematical Astronomy Morsels RTF MOBI
Free text books for download Red, White & Royal Blue: A Novel by Casey McQuiston (English literature) 9781250316776
Download Google e-books The Promised Neverland, Vol. 9 9781974704873 English version by Kaiu Shirai, Posuka Demizu
Free computer ebook downloads in pdf Enlightenment and Ecology: The Legacy of Murray Bookchin in the 21st Century by Bruce Wilson, Vincent Gerber CHM in English
Libros en línea gratis sin descarga MARTINA EN TIERRA FIRME (HORIZONTE MARTINA 2)